Money can't buy happiness, but it sure can guarantee exclusivity, and that's what you get when you park a 2023 BMW Alpina B8 Gran Coupe in your multi-car garage. Based on the already scarce M8 Competition Gran Coupe, the Alpina features exclusive powertrain and suspension tuning, design elements and interior detailing. The goal is a greater emphasis on luxury and comfort with little loss of performance. The relationship between Alpina and BMW dates to the early 1960s, and BMW recently bought the company, which has been small-batch tuning the automaker's products for decades. Traditionally, Alpina adds power, enhances the ride and handling, and adds exclusive cosmetic details such as the brand's signature turbine-spoke wheels to craft limited-production vehicles coveted by collectors.